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US National Guard

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Featuring real soldiers and little to no CGI, this work launched the new National Guard campaign "Uncommon is Calling." 


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Reddit Activation

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To reach potential recruits, we took to Reddit with an interactive game to test how quickly they would act in a range of natural disasters.


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US ARMY
 

​Launch Spot - Be All You Can Be

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This was the first time in my career I was told that the Pentagon called to say that the Secretary of Defense loved the work. I considered asking if he could give me a recommendation on LinkedIn, but decided mentioning it here anecdotally was probably a safer bet.

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Intended as an internal film to launch the new campaign, this proved so successful it was rolled out to national broadcast.


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