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US National Guard
Featuring real soldiers and little to no CGI, this work launched the new National Guard campaign "Uncommon is Calling."
Reddit Activation
To reach potential recruits, we took to Reddit with an interactive game to test how quickly they would act in a range of natural disasters.
US ARMY
Launch Spot - Be All You Can Be
This was the first time in my career I was told that the Pentagon called to say that the Secretary of Defense loved the work. I considered asking if he could give me a recommendation on LinkedIn, but decided mentioning it here anecdotally was probably a safer bet.
Intended as an internal film to launch the new campaign, this proved so successful it was rolled out to national broadcast.
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