Welcome to Uncanny Valley Advertising. Your source for high quality AI-generated work with a real human heart.* We've seen how Artificial Intelligence engines can work wonders, and they’re improving faster than we can keep up. But they’re still only as good as the ideas that go into them.
I created Uncanny Valley Advertising to harness the power of technology to bring ideas to life in ways never before possible, while closing the gap between generic algorithmically-generated plug-and-play copy, and actual ideas that set brands apart. Brand storytelling written by someone who's actually met some people.
If that's what you're looking for, give me a call. The machines can't wait to get inside your briefs.
Uncanny Valley Advertising
* (at least as long as the robots let us keep it)
Introducing Uncanny Valley
After hearing so much about how generative-AI was the future of advertising, I wanted to see if I would be able to create something I loved, entirely* using AI.
I tried a little bit of everything, failed a lot, gave a couple of AI engines nervous breakdowns, and learned more than I expected about what is - and isn't - currently possible.And I can't wait to do more.
Credits:
Google AI Studio
Hailuo-ai
Runway
ElevenLabs
Midjourney
Suno
VMake
Pixabay -
- Yurii Semchyshyn
- Alexander Nakarada
And everybody's favorite Algorithmic Helper, ChatGPT
* While I was impressed with the output of AI-gen music, it's still not there yet when it comes to responsiveness to prompts (see below), and I ended up using stock in the interest of time.
The Blooper Reel
A little sample of why I don't think gen-AIs acting alone are anything to worry about just yet.
Surprisingly, the hardest scenes for me to get (and which I eventually abandoned) were ones I thought would be the simplest. Getting a kitten to sit still and look at a delicious glass of milk? Impossible. Apparently cats are as hard to work with in AI as they are in real life.
This example was also not the first time that I asked an AI music engine for an instrumental track, and it instead generated one that not only didn't match my request, instead decided to use my prompt for the lyrics.
The Toaster War
In which our intrepid hero went head to head against the world's smartest algorithm to create a specific image, and everyone lost.
This is a true story.
