Welcome to Uncanny Valley Advertising. Your source for high quality AI-generated work with a real human heart.* We've seen how Artificial Intelligence engines can work wonders, and they’re improving faster than we can keep up. But they’re still only as good as the ideas that go into them.
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I created Uncanny Valley Advertising to harness the power of technology to bring ideas to life in ways never before possible, while closing the gap between generic algorithmically-generated plug-and-play copy, and actual ideas that set brands apart. Brand storytelling written by someone who's actually met some people.
If that's what you're looking for, give me a call. The machines can't wait to get inside your briefs.
Uncanny Valley Advertising
* (at least as long as the robots let us keep it)
Introducing Uncanny Valley
After hearing so much about how generative-AI was the future of advertising, I wanted to see if I would be able to create something I loved, entirely* using AI.
I tried a little bit of everything, failed a lot, gave a couple of AI engines nervous breakdowns, and learned more than I expected about what is - and isn't - currently possible.And I can't wait to do more.
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Credits:
Google AI Studio
Hailuo-ai
Runway
ElevenLabs
Midjourney
Suno
VMake
Pixabay -
- Yurii Semchyshyn
- Alexander Nakarada
And everybody's favorite Algorithmic Helper, ChatGPT
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* While I was impressed with the output of AI-gen music, it's still not there yet when it comes to responsiveness to prompts (see below), and I ended up using stock in the interest of time.
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The Blooper Reel
A little sample of why I don't think gen-AIs acting alone are anything to worry about just yet.
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Surprisingly, the hardest scenes for me to get (and which I eventually abandoned) were ones I thought would be the simplest. Getting a kitten to sit still and look at a delicious glass of milk? Impossible. Apparently cats are as hard to work with in AI as they are in real life.
This example was also not the first time that I asked an AI music engine for an instrumental track, and it instead generated one that not only didn't match my request, instead decided to use my prompt for the lyrics.
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The Toaster War
In which our intrepid hero went head to head against the world's smartest algorithm to create a specific image, and everyone lost.
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This is a true story.
