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Cherry Coke
Relaunching the brand for a younger demographic with new bottle graphics and a reminder that the most fun can sometimes be found off the beaten path.
Outdoor:
Teaser campaign / Long-copy billboards
(click images to read full copy... when your line is "Do something different," hell yeah you write 2500 -word billboards)

Cherry Coke - Bear

Cherry Coke - Bridge

Cherry Coke - Clown

Cherry Coke - Bear
1/3
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