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Iptacopan <Crack the code>
/the.campaign
Kidney dysfunction and immune dysfunction can trigger each other in a feedback loop. But a breakthrough new treatment allows HCPs to change outcomes, and patients to envision disease management without dialysis.
In this campaign we celebrated positive outcomes, using icons and language cues from HTML coding, in a way that's modern, empowering, and embraces innovation.
Digital execution - "broken" banners
Banner ads that seem to glitch, with the photo and headline "accidentally" switching to their CSS code - only to reveal that it's actually an intentional device to our coded message.
DTC Banners
HCP Banners
Experiential Swag
For events, we created a T-shirt with our message on the front and our URL right at the kidneys.
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