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US ARMY
Originally created as an internal video to introduce the new brand campaign line to Army leadership and troops before the campaign launch, this film was so successful it was broadcast as part of the national campaign.
This was the first time in my career I was told that the Pentagon called to say that the Secretary of Defense loved our spot. I considered asking if he could give me a recommendation on my LinkedIn, but decided mentioning it here anecdotally was probably a safer bet.
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